ACI Limited hygiene products: Departmental sales & distribution policy affecting market share

Abstract

This report consists of a general overview of one of the leading conglomerates in the country, namely, ACI Limited, Bangladesh. The ultimate goal of this writing is to deliver a comprehensive understanding of the functions within the company, explore its various branches, learn about their numerous activities in the field of Sales & Marketing. Through an in-depth dive, the report aims to identify and attempt to better understand a unique problem the company is facing, related to the subject of market share. In the process, we organize all the data and relevant information gathered from the root sources, both primary and secondary and analyze them with the aim to connect the dots between relative factors and establish a comprehensive understanding of the problem we are referring to. We furthermore, aim to identify and correlate the various factors that may or may not have functioned as the cause behind the current state of the problem in hand. Consequentially, we try to provide our own merit as an intellectual aid to the company as a gesture of gratitude and mutual respect.