Biritish American tobacoo Bangladesh "Battle of minds'10"

Abstract

British American Tobacco Bangladesh, one of the leading multinational companies in the country, once again hosted the annual Battle of Minds to universities around Bangladesh. BAT Bangladesh introduced Battle of Minds, the most prestigious business case solution competition for university students, in 2004, soon making the event a legacy of British American Tobacco all around the world. Our very own Brac University emerged as champions in 2008. The event taking place in Bangladesh for the last seven years. Battle of Minds aims to provide young aspiring future leaders with a platform to showcase their entrepreneurial expertise in front of a panel of judges. Apart from the spirit of competition, Battle of Minds gives participating students opportunities to take part in one of the most challenging recruitment programs offered by BAT Bangladesh. So far around 39 former participants in Battle of Minds have been recruited by BAT Bangladesh. Solving a business case through extensive research remains the core of this competition. Business cases and presentations are based on different industries challenging the knowledge base of undergraduate students, encompassing different subject arenas. This year BAT Bangladesh introduced an online portal for students to register and everyone who registered became eligible to participate in the event, which was a wider scope for a fair competition. The event kicked off with road shows in 14 top universities starting from 26th of November where the participants were introduced to the challenges that they are expected to face in order to qualify through the rounds and win the title. Battle of Minds also gave the participants opportunities to join grooming sessions customized according to the requirements of each participating university. Hence, every participant gained something out of the event even if he or she doesn't qualify to the final round. With a difference in the contents of the event, this year's finale remained different from what it was the previous years. The new modality and renewed hype will be definitely worth looking for.