Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd

Abstract

This is an internship report which contains the working experience of different task in marketing department of “I-Alo Events And Marketing Ltd". The main goal of the report is to acquire knowledge about how ‘’ I-Alo Events and marketing Ltd" arranges different types of events and what are the basic marketing strategies they used to follow. I will also analyze how an event management firm used to give various services and marketing solutions to their client’s and how they convince their customers through their work. This practical internship program also helped me to understand the activities and procedures of different functions relating to arrange different types of events and maintaining customer relationship