Analysis of "Bondhu Garage Project" and "Clarke Energy Inauguration Project": contrast between theories and pragmatic application

Abstract

Below The Line marketing activities have become very complicated in twenty first century. For an agency the service quality is very important to satisfy its clients. Delivering the service within a very limited time span is another challenge. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Both of the groups have a distinguished set of complications in order to provide the service. But Asiatic EXP has managed over the year finest possible way to service its clients and that is why Asiatic Experiential Marketing Ltd is the Industry leader in Below the Line Marketing Agency. AEML not only deals with the client, it also has some venture that it needs to regulate, for instance, Sisimpur Project. AEML is working with many big projects of their corporate clients. Clients such as BATB, Grameenphone, Airtel, Unilever, HSBC, Microsoft, Bangladesh Cricket Board etc. are main stakeholder of Asiatic. As an intern I was mostly involved in two projects: Grameenphone Bondhu Garage and Clarke Energy Ashulia Plant Inauguration. The projects were of two types: one was long service project and the other one is a one day event. The activity and planning for these two types of project are different. The difference is illustrated in the analysis. At the end of the report I have made some recommendation on the operation of Asiatic Experiential Marketing Limited from my three months experience in the organization.