Standard Chartered Bank in the light of remote banking of Bangladesh

Abstract

It is very interesting to observe how organizations are involved to shape themselves for a new arena. We are entering into a new dynamic millennium of 21stcentury. Especially we know banks are directly in action to up-grade the economic position of countries every time. I conducted and experienced the project from that point of view. No doubt marketing contributes vastly and rapidly to the development of business as well as the economy. In this regard I took “Standard Chartered bank in the light of Remote Banking” as my topic and analyzed it to have an inside look for the online banking system and other alternative channels of Standard Chartered Bank. Moreover, dealing with customers every day is not an easy job. It takes special skills and knowledge to handle customers successfully. Thus SCB tries its best to satisfy customers in the most competitive business world by providing those banking facilities through seven alternative channels. The first thing that I have noticed in my internship period, SCB’s interest charges are higher than any other bank. Another thing is SCB provides up to 12.8% interest for fixed deposit and up to 7 % interest for savings account whereas other banks provide 16% to 17% interest for the same amount of money. However, SCB adds a great value to their customers by offering them alternate banking channels. If the customers straightly follow those techniques, they will be highly satisfied with SCB and also they will have no complain with SCB’s charges. SCB always try to provide better service to its customer by launching new product very frequently to fulfill its customers unmet needs. Therefore, SCB is running it business successfully in Bangladesh since 1947 till now.