Satisfaction level of pre-approved credit card holders of BRAC Bank Limited

Abstract

BRAC Bank is country's biggest SME Bank that has made more than 320,000 dreams come true. It is one of the leading commercial bank in Bangladesh. In World, BRAC Bank ranked 4 on SME banking. BRAC Bank is the youngest bank, got a pace to smash away from usual tradition and tapped into the true neighborhood entrepreneurial programs. In the present day, with over 14,500 cores of loans distributed till date, Among 154 outlets, 312 ATMs and above 500,000 credit and debit card in the marketplace, BRAC Bank offers an open choice of financial solutions to assemble every days necessitate. BRAC Bank remains their debt charges at 2% to maintain a stable profitable growth. They strongly focus on the customer and make relationship based on reliability, mutual benefit and super service BRAC Bank launched a new facility to their customer who has a certain amount of money deposited in their account. It is a pre-approved credit card of BRAC Bank limited. This is a six month long project. They concern of their superior customer in this project and measuring their satisfaction stage can be helpful for their project. This is a Visa/MasterCard dual currency credit card with worldwide acceptability. There are a number of issuers that have already strengthened their positions in the Credit Card Market in Bangladesh. BRAC Bank Ltd. (BBL) is one of the country’s leading bank in the backdrop of the growing demand and positive response in the market and successfully running their operations into Credit Card Business. BRAC Bank also trying to get the potential customer of credit card by approving pre-approved credit card. Pre-Approved credit card is easy to get for eligible existing customers of BRAC Bank Ltd. In this attempt, an analysis of the customer satisfaction of BRAC bank’s pre-approved Credit Card holders and a comparative analysis on the existing pre-approved Credit Card in terms of fees, charges documentation and customer satisfaction will be a guiding light to identify the prospects for the Bank. Hence, I chose the topic “Customer Satisfaction of Pre-Approved Credit Card holders of BRAC Bank Limited: A case study on Gulshan Branch and Uttara Branch”.