Marketing impact of new feature of savings accounts

Abstract

Having a great commitment towards financial and social advancement of Bangladesh, The Premier Bank LTD (PBL) began its excursion in June, 1999 and after that it has been established itself as one of the prominent banks in the nation. This internship report is intended to get a detailed proposition of the marketing impact of savings accounts system upon its customers. It likewise endeavors to catch the methodology practice in PBL corresponding to client handling. Doing analysis thoroughly in financial performance of PBL it has been found that there is still room for improvement to increase the effectiveness of their general banking system for the clients. Through the questionnaire-based survey it’s almost ascertain PBL is performing great in most of the parameters in terms of customer satisfaction but is penetrable PBL will definitely want to try to add more notable features in their general banking system to get more attraction from the customer under their umbrella.