How to engage and retain new generation employees after the pandemic COVID -19

Abstract

I got the opportunity to work at one of the biggest tech companies in Bangladesh which gives me a boost of understanding and first-hand experience of understanding the business process, business model, and the catalyst that drive the business. Besides. I got to learn the importance of an HR department and their day-to-day activities and had to deal with lots of pressure. At the beginning of this paper where the basic company information has been included. Not but least, an overall review of the company is required which is given in the second chapter. Most important the history of the company has been included. Additionally, their management techniques, marketing strategies, market dominance strategies, accounting practices, and the performance of the recent financials have been included. For comparing financial overview, the data of the last five years has been considered to show and understand a clear picture. Moreover, a clear picture of the company from a financial standpoint has been shown. Additionally, I discuss Walton's activities in the technology sector in Bangladesh and conduct a SWOT analysis to highlight internal and external strengths and weaknesses. Recently, I selected a research topic aligned with my major in Human Resource Management: investigating the retention and engagement of Generation Z employees. Through interviews with four participants, I conducted a thematic analysis to identify challenges and solutions in retaining and engaging this demographic. I also address the reasons behind low employee engagement in Bangladesh and consider the conditions of Asian employees. My findings align with previous research reports. Using qualitative research methods and semi-structured interviews, I successfully concluded my research, providing valuable insights for future researchers despite encountering limitations and challenges.