Service marketing of Field Information Solution Limited

Abstract

This internship report comprises the work I have done in the service marketing department of Field Information Solution Ltd during my internship period. I worked for the marketing department of Field Information Solution Ltd which is the last step software solution provider in secondary sales. This report will give the reader a detailed idea about how service marketing interns work in Field Information Solution Ltd. Moreover this report will help to understand the concept of client service, service blueprint, branding, marketing strategy, and service recovery system. I added SWOT analysis with this report to know about the company's current situation. In the last part of this report, I include some recommendations to improve their business in the future. This report reflects my academic knowledge and working experience.