A comprehensive study on marketing plan of ISHO Limited

Abstract

ISHO is a furniture and lifestyle brand in Bangladesh that follows certain approach to manufacture and introduce industry-first products and services through innovative campaigns to the Bangladeshi market. They designed products for home accessories, furniture, and kitchen appliances. The company is changing cultural perceptions of design and lifestyle while focusing on R&D to develop products and services that are driven by demographics. Most of ISHO's products are properly packaged. Home furnishings and accessories are among the approximately 4,500 products in ISHO's product line. A large portion of this extensive selection is accessible for purchase online through the ISHO website, and it is also readily available in all stores. The marketing plan calls for providing a sizable selection of goods, including functional home furnishings and high-performance models with new technologies. Travelers, enthusiasts of great cuisine, commuters, and tech enthusiasts are the types of people who are most likely to become ISHO customers. ISHO has established a reputation for offering items that are high-quality and work admirably and that are trendy and modernly styled. Several rivals have attempted to emulate ISHOs' model, but they have been unsuccessful.