Building an authentic employer brand: strategies for aligning organizational culture and talent acquisition practices

Abstract

The report has three chapters beginning with my experience as an intern at Kazi Farms Group, then the industry overview of KFG and lastly an elaborate discussion of the study topic on “Building an Authentic Employer Brand: Strategies for Aligning Organizational Culture and Talent Acquisition Practices” which was picked by me and approved by my supervisor. My internship experience has given me the chance to explore the industrial and practical knowledges of HRM practices. Moreover, I had the opportunity to gain insights on the poultry industry and one of the largest established private firm companies. Furthermore, through the study, employer branding has been explored vastly. The last chapter depicts the information found on employer branding through research papers and practical experiences through my internship. Overall, the report shows a collaboration of practical knowledge with the knowledge gained through studies.