Market visit in Rangpur for market survey

Abstract

Bangladesh as a developing country has been growing at a faster especially in the recent times. One of the major role in this growing stage is played by the agricultural sector. There is a tendency that most people from the beginning always think about investing in farming, which can be dairy, poultry or aqua. If the investment is any one of the category still there are a lot complications in this business, since it is dealing with live animals. For example, for dairy the final products would be milk, for poultry it would be broiler or layer farm. All these categories have their complications and it is important to take care of those animals in a proper manner to have proper output. So in order to do that proper nutrition needs to be provided for a greater output. Impex Marketing Limited has been providing quality medicines to all sorts of farms and it has been consistent with time. There are other import based companies who do maintain the consistency of quality but most of them lose it. In case of local there are many companies who also maintain proper quality but still lack in consistency. Providing a quality medicine requires proper management and ethics. If for any reason a medicine does not work properly then this becomes a big liability for the farmers, this is because the first cost incurred is the price of medicine then after using it when there is no result this also adds a liability for the farmer. For this report a survey questionnaire was made for 20 respondents who are the customers of Rangpur territory and constantly purchase from Impex. The survey result overall portrays the current situation of Impex as from the view of the customers. It is very important to know what the customers overall think and review about a company’s overall performance. It was done only in one territory if a number of territories are taken and if they are compared than this would be a proper representation. I have taken all the information carefully and looked up all the information necessary for the report as per my abilities.