The first local three-wheeler manufacturing initiative in Bangladesh: A scope for Runner Automobiles

Abstract

The most well-known automaker in this country is The Runner Automobiles Limited. Apparently , it started as a local brand and then evolved overseas. It is always working to innovate and attain the maximum height all the while satisfying the demands of the automobile sector. Runner Automobiles Limited's manufacturing facility in Bangladesh is a thriving industry with a competent distribution system. The marketing department at Runner oversees all areas with ability and fair competence. As a marketing intern, I gained a great deal of understanding about branding, digital marketing and consumer demand from talented individuals. I was given a variety of tasks as an intern to guarantee the greatest outcome. Three wheelers are in high demand on the market right now, and programs are aimed at improving customers' demand. This report consists of a new initiative proposed by the company. I have been offered to this organization's three-wheeler division. This analysis suggests that a three-wheeler manufacturing endeavor is growing in our nation. The challenges, needs and benefits of this undertaking are described here.