Amra korbo joy: a self-sustaining business model for entrepreneurs with profitability, responsibility and visibility of Nescafé

Abstract

In the food industry Nestlé is the most trusted name for its high quality products. “Good Food Good Life”- the mission of Nestlé, drives the company to provide consumers with the best tasting and most nutritious food choices in a wide range of food and beverage categories and eating occasions. The wide range of global brand of Nestlé are: Baby foods, Bottled water, Cereals, Chocolate & Confectionery, Coffee, Culinary, Chilled and Frozen Food, Dairy, Drinks, Food service, Healthcare nutrition, Ice cream, Pet care, Sports Nutrition, Weight Management. Currently the existing fictional areas of Nestlé Bangladesh Ltd. are: General Management, Finance and Control, Human Resource, Supply Chain, Marketing, Nutrition, Nestlé Professional and Sales. Among the key functional areas Nestlé professional, as part of the world‟s largest food and Beverage Company, provide custom-made food and beverage solutions in OOH (Out Of Home) arena. I am working under Nestlé Professional on the project “Amra Korbo Joy” which will be integral to three concepts: Profitability, Responsibility and Visibility. This report is designed in six major chapters. Initially the opening words of the report were described in the first segment titled “Introduction” that covers the origin, rationale, objective, scope and limitation and methodology of the report. Then Literature Review is given. The next segment is on “Overview of Nestlé” contains the history of Nestlé, Nestlé Bangladesh Ltd, and Organizational structure. Next three chapters are based on my job experience and the project part where chapter four includes the project details including purpose, operation and execution of the project. At the end I have found out some interpretation of the findings that I have observed from “Amra korbo joy” project and provided recommendation on my study with a short conclusion.