Importance of Search Engine Optimization (SEO) for businesses in Bangladesh

Abstract

The following internship report is the representation of my work and all the experiences I have had as a business development intern at ACE360 Digital. My internship began on 11th of August 2018 and ended on 11th of November 2018 with a duration of 3 months. During this 3 months, I was fortunate enough to be able to work on real projects and being treated as a part of the team, which has helped me to understand about digital marketing and its importance in the future. Through this, I have had the chance to get real life experience of how a digital marketing agency works and as a startup what are the challenges it had to face. The report initially contains a brief overview about ACE 360 Digital and the services it is providing to its clients. Moving forward, the report focuses on a particular service called Search Engine Optimization (SEO) and its significance in the digital marketing sector in Bangladesh. It discusses the details of SEO and how it is a dominating factor, if a company wants to have a digital presence. Furthermore, it also discusses the collection of data along with its analysis and interpretation. And lastly the findings of the study along with some limitations and recommendations has been mentioned.