Going purely digital for marketing: The case of BJIT Limited

Abstract

The report explains how BJIT Limited used digital marketing to its advantage during the whole outsourcing process. The purpose of this report is to provide information about the following topics: the current state of digital marketing around the world; BJIT Limited's advertising strategy; the challenges and limitations faced by businesses that rely solely on digital advertising; an analysis of how effective the digital marketing would have been for BJIT Limited had they only been operating in Bangladesh; and the effectiveness of it. I used a combination of secondary sources and interviews to arrive at these conclusions: social media advertising was profitable for businesses, search engine optimization (SEO) is the most essential digital marketing technique, and increasing website traffic and brand recognition are the most important digital marketing goals. Via my analysis, I've learned that BJIT achieves its goal by placing an emphasis on search engine optimization, actively seeking out new consumers through extensive research, and by continuing to provide outstanding service even after the transaction has been completed. In addition, I realized that the most challenging aspect is keeping up with the rapidity with which customer tastes and technology advancements are evolving. Then, the report will reflect on the realities of the shortage of digital marketing professionals in Bangladesh, the absence of a ringfenced marketing budget, and the difficulty of bringing in and sending out foreign donations. The report will be an all-inclusive guide on how any business may outsource its processes using simply digital marketing. To wrap up, I'll discuss the benefits of digital marketing for businesses, including the time and money they may save, as well as the advantages they can reap from implementing such a plan.