Engaging people with employer branding at BRAC-Aarong

Abstract

This report derives on my experience being intern of Human Resources Department of BRAC-Aarong. Through the knowledge I gained from my academic courses at BRAC Business School and the practical experience in Aarong, I have generated this report that contains my research on “Engaging People with Employer Branding at BRAC-Aarong”. This report aims to explain their recruitment process, their employer branding activities, marketing practices and the business analysis through PESTLE, SWOT and Porter’s five forces model used to make thing understand clearly. In Chapter 3, a broad and in-depth analysis of relationship between their employer branding and turnover intention were showcased by gathering information using from primary survey data and data were established using SPSS software to bring the best outcome of the result. Making good explanation of the variables factors and clearing the understanding of the importance of employer branding to keep turnover rate lower. Last, thoughtful recommendations were provided to increase their future successes.