Importance of educational data mining for optimized operations in Brac University

Abstract

This report is a highlight of my Internship experience at the Office of the Registrar at Brac University and is aimed towards the portraying overview of the organization and my research project – “Importance of Educational Data Mining for Optimized Operations in Brac University.” The report further analyzes and explores the organizational framework of the university, upon which it conducts its operations and business. Moreover, the report assesses the financial condition of the university, through the means of various financial ratios. An in-depth analysis of the industry competitiveness and the university’s strengths and weaknesses were highlighted through Porter’s Five Forces Model and SWOT Analysis. Furthermore, the report extensively focuses on how important educational data mining is for optimizing operations in Brac University, through retrieving valuable data and analyzing them. Moreover, with the COVID-19 pandemic playing its role and on-campus operations being disrupted, this research project is aimed towards providing an overview of the different types of data that universities can use for educational data mining and how they can be utilized to make decisions leading to optimized operations. A survey was conducted following the Robust Sustainability Framework, suggested by WEF. After collecting and analyzing the data from the survey, it was found out that the Alternative Hypothesis - ‘Educational data mining can help to reduce the number of students taking retakes and increase quality admission intakes in order to optimize operations’, was accepted. Thus, establishing a positive relation between data mining and optimized operations. Based on Leavitt’s Model of Organizational Change, recommendations on how to incorporate data mining in Brac University’s operation have been provided, which will help the university to cope with the challenges and grasp opportunities.