The influence of social media platforms and different content formats on brand Image and customer acquisition

Abstract

This internship report deliberates on how within a very short period Shikho has successfully implemented all its marketing and content strategies to reach the right customers at the right time. It also covers the content formats used by Shikho to promote its academic programs,animated lessons,admission programs and the recent milestone project ‘Shikho Biddaloy’.It also focuses on the effectiveness of campaigns offered by Shikho with good quality contents in different formats such vertical,horizontal and square;animated contents and static posts.The report also states the chosen company’s competitor’s situation in the current market and gives a clear view of their strengths and weaknesses, also a part is indeed in the report where few suggestions for the company are illustrated considering the current situation it is in. And lastly, finding out the reasons why students are willing to consider Shikho as their mentor in terms of teaching methods,content assets and staying ahead on the Bandladeshi Ed-tech market.Sikho Technologies Ltd has selected Facebook, Instagram, and LinkedIn as crucial platforms for engaging with a wide spectrum of people. Facebook is used for community interaction, Instagram is used for visual storytelling, and LinkedIn is used for business networking.According to the report, many content formats are crucial in influencing brand perception and client acquisition. The most popular videos attracted the most user interaction, thus increasing brand perception and luring potential consumers. These videos included instructional ideas and success stories.Polls, quizzes, and live sessions are examples of interactive content that dramatically enhanced user engagement and allowed for one-on-one communication between a company and its audience. This strategy promoted inclusion and tailored communication while also enhancing the brand's reputation.Color schemes, logo usage, and tone of voice are just a few branding components that need to be consistent in order to maintain brand identification across various social media platforms and content types.Social media evaluations and testimonials from clients significantly improved the credibility and image of the brand. When potential customers read real user experiences, they were more likely to interact with the brand. At Shikho Technologies Ltd., the impact of social media platforms and content types on brand perception and client acquisition is a fluid and complex process. The organization can build a strong brand identity, engage with its target audience, and ultimately drive effective customer acquisition in the cutthroat technology education industry by carefully using the power of multiple content formats across numerous platforms.