Marketing challenges of garment products in the global market: a study on Mohammadi Group Ltd

Abstract

Mohammadi Group is one of the leading garments manufacturers in Bangladesh. Starting its operation in 1986 with only 52 workers. Though it is mainly a garments manufacturer, over the years it has diversified into different industries like Real Estate, Power Generation, Information Technology Services and High Tech entertainment. Mohammadi Group will ensure sufficient training and suitable work to increase productivity and skills of the employee. Now Mohammadi Group has a 157000 square feet area and production capacity is around 6,70,000, number of machines 2,500 and number of employees over 8,000. In the garments arena currently they are manufacturing woven shirts and blouses in our woven units. It is also one of the top sweaters manufacturers in Bangladesh and customers include many world renowned brands like H&M, C&A, Zara, Esprit, Sears, Wal-Mart, Target Stores to name a few. In my report I tried to cover a short profile of Mohammadi group and major customers of Mohammadi garments. It also includes responsibilities of a trainee officer, my activity and the problems I faced and some recommendation. Through the report I have focused on the present activities of garments Industry and the significance of their role for smooth, efficient and effective marketing process of garment products overseas. The practical knowledge of work I have achieved from Mohammadi Group has provided me the base of my investigation. A lot of problems are scattered all over in the marketing process of garment products to different countries. As a trainee of internship in the Mohammadi Group I have observed the problems, which it is facing in, it’s all over marketing process. As a fresh achiever of knowledge I have tried to investigate the problems of export the garment products from its surface to the bottom and tried to find out the possible solutions.