Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro

Abstract

This report has been presentable based on reflections assembled about the company and via direct contact with the consumers in question. The internship involved a huge myriad of different functions and roles to play, but the focus of this report is on the consumer survey to analyze their opinion towards consumer premiums. Nestlé believes that the ultimate consumers’ opinions and word of mouth is immensely valuable towards better future planning of consumer premiums and the best time to give such offers. The report gives an overview into Nestlé, its product range, Nestlé Bangladesh Limited, its vision, mission, SWOT and then delves into the sales function and the responsibilities of a sales intern. The project, “Exploring Consumer approach towards MAGGI consumer premiums in Dhaka Metro” was undertaken to have a better understanding of consumer landscape, income, family size, shopping pattern, expenditure on MAGGI products and the impact of consumer premiums towards higher purchase. The purpose of the survey was to assess the more desired consumer premium and to utilize the feedback in strategic planning towards better and innovative premiums in future. The report also gives a clear idea of recommendations based on our findings taken in order to deliver better desired premiums.