Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers

Simple item page
bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAdrita, Ummul Wara
dc.contributor.authorHossain, Md. Imran
dc.contributor.departmentBRAC Business School
dc.date.accessioned2018-05-30T05:19:51Z
dc.date.available2018-05-30T05:19:51Z
dc.date.copyright2018
dc.date.issued4/7/2018
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 23-26).
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.en_US
dc.description.abstractThis is an Internship report based on the research on Relationship Quality between Philip Morris Bangladesh (PMB). PMB has been doing business in Bangladesh since 2008 and they are now the second largest market share holder after British American Tobacco Bangladesh (BATB). Here I will be measuring the quality of the relationship between the retail customer of PMB and their sales representative. To measure the level and the quality of the relationship I will be using 12 variables. Using this research PMB will be able to make their relationship between their retail customers more strong and they will have a better idea of what their customers want and need, are they satisfied with how things are or not.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd. Imran Hossain
dc.format.extent26 pages
dc.identifier.otherID 13104174
dc.identifier.urihttp://hdl.handle.net/10361/10221
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectPhilip Morris Bangladesh Ltd.en_US
dc.subjectCustomer serviceen_US
dc.titleAn analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customersen_US
dc.typeInternship Reporten_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
13104174_BBA.pdf
Size:
244.05 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Internship Report (Bachelor of Business Administration)