An overview of the HR of the City Bank Ltd

Abstract

Internship is the way of introducing students to the practical world. In order to complete the B.B.A program it is mandatory for students to write an internship report. This report shows the application of the academic knowledge to the reality. It is based on the experiences and the information that I have gathered working in the organization. The City Bank Ltd is one of the best local banks in Bangladesh and running its operation successfully for many years. However, the performance of the company depends on the summation of the individual performances of the employees. They are always looking forward to develop their organization in every possible way with a winning culture as well as by creating best leaders. Human resource department on The City Bank Ltd always tries to develop their organization with new strategies and help its employees and organization to reach their goals. Although, they face many challenges arising from the demands of the employees, organization and society. The domestic and international environments are particularly turbulent because of growing challenges also result from ever changing laws, especially laws those address the need for equal employment opportunity. City HR mainly focuses on attracting the best talent and developing them and developing them by enhancing their knowledge and skills to meet the current and future business need. They also try to create a better environment with a winning culture where all the employees can boost up with their best abilities. Employer branding has been a very new popular concept with HR professionals, branding consultants, and marketing researchers in the recent past. Now-a-days, this became an important issue for the development of the organization. City HR believes that the organization should have a brand image in the market to create of a company as a great place at work in- in the eyes of current employees, potential candidates, clients and other stake holders and attract best talents. Hence they are trying to develop their organization by creating an environment where the employees can explore themselves. For the last several years City HR is trying to establish employer branding strategies for attracting best employees as well as developing existing employees and organization.