Trend analysis of sales revenue and profit of NewGen Ltd

Abstract

The prime purpose of this report is to create a greater awareness about the use of low cost electronic bulb for saving the national electricity and how this can be implemented by companies or individual’s house. Also develop, promote and motivated for the implementation of the electricity saving bulb. The other objective of the report is to find out correlation between NewGen sales revenue and the trend of profit. Also find out their position in the market and the strategy they execute against the market competitors. After analyzing NewGen’s financial report and survey on the working field there found some error in the internal sector and the external sector. The internal problem is about their payment and receivable days. There is a lot of gap with the payment period and collection period. The inconsistency in gross profit and net profit is another problematic issue which executes the inconsistency on sales revenue and profit. On the other side the external issue express about their lacking of promotional activities for which effect on the buying concept on both local and corporate buyer. For meet up the internal problem NewGen can negotiate the date of payment period with supplier and rigid the rules of collection for dealers and local. Differentiate the product to increase the sales and try to minimize the admin cost. By this way they can solve their internal problem. On the other side to solve the external problem they can change their motto with “Bulb for saving the world Electricity”. By this way local people can concern about the using of electricity. Also the prime purpose of this report can be fulfilled. Though NewGen is a new company in the market but their new technology stirs the bulb market of Bangladesh. Their concept to saving the electricity always highlights them in the market in a different way.