Merchandising in garments industry (BEXIMCO GROUP)

Abstract

BEXIMCO is one of the largest groups in Bangldesh and highest GDP contributor. Here, this is a great chance for me to do my internship in one of its concern organization BEXIMCO Textile Division. This is a large factory with all the facilities to composite yarn. Here the production process runs from making yarn to fabric and from fabric to finished garment. In this age, Bangladesh is flourished with RMG sector where this division has its immense contribution. As a large textile industry BEXIMCO has large numbers of employees but the productivity is getting slow day by day. So, it is a matter of concern that why this huge industry is doing stagnant profit. In the whole procedure of exporting garments to the retailer of abroad and to communicate with them, merchandisers have a great influence and responsibilities. When, the order is taken from buyer the duty comes to the floor of merchandisers and before going production they do almost everything to make the business smooth. So, the work starts with the order taking and making business relationship. Then sample making, planning, booking of every single material for samples and getting approval are all the key responsibilities of merchandisers. In case of production, sample goes in bulk so, the responsibilities become huge and it comes to the relation with operation also. I was selected for the buyer Bershka and this team is really supporting from any side I wanted their help. Bershka is full with new styles and different designs which push merchandisers to face huge stress and deal with lots of challenges. Here, these all procedures are tried to be written as the team tried their best to help in preparing this report.