Marketing and sales process and its practices at AIMS

Abstract

This report covered the strategies of the AIMS. AIMS is one of the service provider companies in Middle East. In formulating strategies the company first makes analysis on the basis of mission & objective. AIMS are operating for last 7 years. They have already started operation in 5 countries. They are basically a service provider and also work as a dealer of few principals. The company has a good pool of service engineers who are capable of providing service. This report will try to find out the marketing and sales process and the current practices of AIMS. This will help to identify and select the proper marketing strategy for AIMS. Organizational and the marketing and sales process of AIMS have done by the help of the company document and interview with the employees of AIMS. Comparative analysis of AIMS has done by the help of interview with employees. I also had the practical knowledge by working there. I was part of training and presentation given by the senior service engineer of AIMS. I made quotation with the help of the sales co-ordinator and learn all the process at AIMS. They make strategies on depends STP (Segmentation, Target market selection & positioning) so first it segments its market on the product and services basis. Than they select their target market. After selecting market they position its product and services. They price their product as they could capture most of the market share and better quality product at reasonable price. Then the report included the practical process of the sales of the product. Then based on my practical experience at AIMS the SWOT analysis is made. Finally the report also includes some problems and suggestion for making better strategy and removes their lacking.