Conventional marketing vs. digital marketing: a study on Partex Furniture Limited

Abstract

This report presents the work experience on a well-known business organization “Partex Furniture Ltd” which is one of the largest local Companies in Bangladesh. This internship report is based on the internship program to the job experience that I am having successfully in Partex furniture Ltd. under marketing department from 3rd October to 3rd December. Digital Marketing is most probably the famous buzzword among marketers who are looking to expand the reach of their products or services beyond the boundaries of traditional methods. The most rewarding aspect about digital marketing is that it gives a level playing field to incumbents as well as small businessmen for their business promotion. Marketing via digital means help enhance the online presence of the business and provide a perfect platform where one can build the image of their brand quite strategically. The rapid evolution of digital marketing tools has certainly created new avenues for marketing and advertising of business. The whole point of this report is to look at the possibilities and future of digital marketing in Partex furniture Ltd. and as a whole in Bangladesh. In our country, only a handful of organizations have proper concern about digital market andmost of them are multinational organizations.I tried to know about the existing established policies, methods and actions of Partexspecially their actions oriented to different marketing activities and approaches to establishthemselves as a renowned brand locally and internationally.