Influence of digital marketing: connecting customers digitally with Symphony Mobile

Abstract

The following internship report is a reflection of my work at Pink Creative Limited and my understanding of the Digital Marketing Industry and how it contributes to the development of the client’s marketing strategy. My internship journey had started on the 27th December 2018 and I am fortunate to say that because of my performance and past experience, I was hired as a permanent employee and my designation is Junior Executive in Digital Services department. Therefore, I am being treated as a full-time employee at my workplace which helped me to observe the workplace culture closely and gave me a clear idea on how the digital agencies can shape a marketing strategy for the clients. The internship report starts with a brief introduction of my workplace, i.e. Pink Creative Limited and the services that the marketing agency offers. Next, the significance of the report is discussed here. Moreover, the wonders that a marketing agency does and how the social media tools functions are then thoroughly been mentioned. To make a better understanding, I have tried to relate the topic with the brand that I have been working with, “Symphony Mobile” and discussed how this brand has been communicating with the customers with the help of Facebook digital analytics and tools. Since I have been working in the digital services department, here I mainly focused on Facebook, because Facebook controls a major and important part of Symphony Mobile’s digital platform. Thus, some of the recent tools of Facebook and how this analytics works has been discussed in the later part of the report. The report will also provide an in-depth view of the brand Symphony Mobile, and how the brand has used the Facebook analytical reports which helped it to take further calculated decisions.