Brand building and management

Abstract

Trade Venture Limited is one of the most prominent trading companies in Bangladesh. Among top ten (10) trading Companies it has established its brand name at a certain height. It has been representing World class capital machine like Cochran, UK, (Industrial steam boiler), Pirobloc, Spain (Thermal oil heater), Rakhoh, India (Heat recovery boiler), Aqua-pure, USA (Water treatment plant, Industrial), biochemica, UK (Specialty chemicals) successfully since 2000. Trust, reliable, effective prompt needful service up to customer expectation help it to build strong corporate brand image in Bangladesh. To build brand awareness and brand association with the brand they basically use different techniques including promotional activities like attending DTG fair, leaflet, mini leaflet, banner, poster, and electronic media,. It is very tough task to evaluate brand performance based on three months working experiences of brand department. Even then through brand audit, four steps of Brand Building, Perceived quality, Brand Power Grid Model, I have tried to high light the position of Trade Venture Limited’s Brand position. I also add some finding of Trade Venture Limited, based on my practical knowledge I gave some recommendations at the end of the report. Trade Venture Limited has captured major market share successfully and won the heart of the customers through excellent service providing live up to customer expectation and as they needed in Bangladesh. Depending on my field experience, it is clear that they are in a strong brand position. Besides they should focus more on brand activities for long term to create a stronger brand in Bangladesh.