Employee perception on engagement programs in a Start-Up

Abstract

The report is based on the engagement program initiatives undertaken by ada-asia, operated as Axiata Digital Bangladesh (Private) Limited in Bangladesh. It is a Malaysian based digital agency, currently operating in nine countries, headquartered in Kuala Lumpur, Malaysia. As a start-up the management has tried to have the operations to be impactful with the power of data and the employee performance. In order to maintain the goal with values as – act now, win win, shaping industries, driven by data, disrupting the status quo and stay humble, stay hungry, the company has undertaken several initiatives. One of the initiative, being unique to the nature is referred as ada culture that comprises of weekly lunch in the office, monthly fun and quarterly CSR activities. As motivational trigger and solution to work stress, the initiative is executed in all the countries with successful impacts. The impact may be seen or not, but having a real time representation of how the employees actually feel about it can give out information about the culture alongside the compensation plans. Further in the study shows similar positive response through survey conducted with the employees and an interview taken of the HR Operations, Recruitment and General Admin Manager. Prior to the survey and interview there have been some findings depicted accumulating recommendations with them. And finally the report has been concluded with a scope of further research.