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Role of the general banking department in promoting financial literacy: a Dhaka Bank PLC perspective

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bracu.type.groupStudent Works
dc.contributor.advisorAlam, Md. Kausar
dc.contributor.authorSumaya, Nafisa
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-05-25T08:34:52Z
dc.date.available2025-05-25T08:34:52Z
dc.date.copyright2025
dc.date.issued2025-02
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 37-38).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.en_US
dc.description.abstractThe General Banking Department plays a very important role in promoting financial literacy among customers at Dhaka Bank PLC. Through this report I tried to explore how the bank educates customers about financial instruments, banking services, digital transactions etc. The General Banking department educates customers through on person discussions, workshops and seminars which promotes customers trust on banking products, boosts confidence on digital banking and increases customer retention. But the department also has to face challenges while navigating through customer education. Challenges like time constraints and customers' resistance to digital banking can hinder the progress of customer education. Through structured financial education programs and applying a strategic approach, Dhaka Bank can improve customer financial literacy which will benefit both the customers and Dhaka Bank PLC in the long run.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityNafisa Sumaya
dc.format.extent42 pages
dc.identifier.otherID 20104053
dc.identifier.urihttp://hdl.handle.net/10361/25994
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectFinancial literacyen_US
dc.subjectGeneral bankingen_US
dc.subjectDigital bankingen_US
dc.subjectCustomer educationen_US
dc.subjectCustomer retentionen_US
dc.subjectTime constraintsen_US
dc.subject.lcshBanks and banking--Bangladesh.
dc.subject.lcshInternet banking.
dc.subject.lcshCustomer services.
dc.subject.lcshConsumer satisfaction.
dc.titleRole of the general banking department in promoting financial literacy: a Dhaka Bank PLC perspectiveen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)