Business model and marketing strategy of Nescafé Alegria 510

Abstract

This internship report has the study of the organization Nestlé Bangladesh Limited. Nestlé started its journey in Bangladesh in 1994. I was privileged to get appointed in Nestlé Professional function of Nestlé Bangladesh Limited. I got the opportunity to acquire a closer understanding to the sales and distribution process of Nestlé Professional function. Nestlé Bangladesh Limited has three sales wings and Nestlé Professional is one of them. While Sales and Nutrition functions focuses on in home consumption of products, Nestlé Professional function mainly focuses on out of home consumption of products. As in it deals with the consumption of products for their corporate clients. As a sales function of an organization Nestlé Professional has an increasing contribution to the whole sales part of the company. The elementary objective of this report is to analyse the processes of sales and distribution of Nestlé Professional, the way it works and its purpose.There are several findings that are creating issues as a result all the four project of Nestlé Professional is facing difficulties to create values for the function. This report has five major parts. Primarily the opening words of the report are described in the first chapter titled Introduction that covers the history, products and services, organogram of the company, vision and organization of the report. Then job description is given which includes the description of the job and its nature, responsibilities of the job, different aspects and performance. The next segment is on description of the project “Nescafe Alegria” of Nestlé Professional, the objectives of the project, methodology, limitations, and other information related to the company. It also includes the main body which has the brief description and detailed explanation of the project, my job experience and the project part also includes details about Nestlé Professional, its projects and distribution strategy. At the last chapter some findings are described which were observed from working in various project and provided recommendation on the findings with a short conclusion.