BRAC Bank TARA: an initiative to empower women

Abstract

This report has been written based on the internship experience of working in BRAC Bank Limited in the Account Service Department. During my 3 month internship period in BRAC Bank, I decided to write my report on BRAC Bank TARA, a women banking segment of BRAC Bank. This is BRAC bank‟s initiative to involve more women in the banking sector and help women entrepreneurs grow in our country. I decided to find out if TARA is actually helping women become empowered and to do that I conducted a survey on TARA account-holders to know their perception of this banking segment. This report starts with a short introduction of BRAC Bank Limited and following that, comes the introduction of the report where I have stated the rationale of the study, limitations and scope of the study. Then I discussed the related literature of the report and subsequently the methodology of the report where I described the data collection and analysis process. After that I have given a broad overview of TARA products and services which also includes loan features and various TARA card features. Lastly, I have analyzed the data, included important pie-charts with required statistics, discussed the findings and made recommendations. I have found that most women believe that TARA is indeed helping them to eradicate their fear of banks and encouraging them to make financial decisions on their own, therefore taking a greater control of their lives. Although TARA is on its process of empowering women, I believe it has some areas where BRAC Bank can work on for further helping the women of our nation. At the end of the report, I have concluded my thoughts about TARA after conducting the study and also inserted the sources that were used in this report and the questionnaire that was used for the survey.