Designing for brand consistency across social media: challenges and strategies at Wonderif

Abstract

This internship report is written by an ongoing full-time employee of Wonderif Studio Pvt. Ltd., holding the position of Intern, Branding and Design, whose main responsibilities entailed assisting in making consistent design for different client brands. The organisation is a branding and design agency, which offers a wide range of services, including strategic brand identity design, UI/UX design, content design, print design etc. to its clientele. This study intends to delve into the topic of design that resonates with brand consistency on social media and the relevancy of it. Both qualitative and quantitative research approaches were taken for the purpose of conducting this research which helps indicate the correlation between brand identity and visually pleasant design that is consistent among multiple social media platforms. Wondeif Studio aims to help brands that want to make heads turn and steal the limelight with impeccable brand identity and cater to their audiences’ desires.