Financial performance analysis of Berger Paints Bangladesh Limited

Abstract

Berger Paints Bangladesh limited is one of the leading paints company in our country. At the time of foundation the company name was Jenson & Nicholson. Their corporate head office is situated in Uttara, Dhaka. BPBL is taking strides in fulfilling their vision to be the most preferred brand in the industry ensuring consumer delight. Their mission is to increase the turnover by 100 percent in every five years which seems very much challenging and encouraging. Being a responsible corporate citizen, BPBL has been contributing to several social causes to bring positive changes in the society. Berger in Bangladesh has successfully been able to position themselves at the minds of their targeted customers. They accelerated in bringing innovation in products for the users to enable them a service of great quality and showing that they are very cautious about customer’s demand and always tries to fulfill their requirements. I had the opportunity to work with the Finance and Treasury Management team as an intern for three months. The report is the outcome of those three months of learning and hard work at BPBL. The report has been started with the basic overview of BPBL, their products and departments, a brief description on the financial accounting and treasury department and my job responsibilities in that department. Then the discussion has moved to the main topic of “Financial Performance Analysis of Berger Paints Bangladesh Limited.” The first section under this topic contains five years financial data analysis of BPBL. After that the fundamental ratios and market ratios are analyzed from year 2009 to 2013. Findings are the outcomes of the analysis which includes both positive and negative factors. Later on, recommendations have been provided to improve the areas where it is needed. The experience in BPBL enlightened me to grow better and stronger in my desired field. The three month period provided me with an extensive knowledge of handling work under pressure. It also taught me a strong strategy can be really beneficial for a company to survive in the market as a successful brand. On the other hand, if the strategy goes wrong then the company must suffer for the mistakes it has made.