Advancing UCBL client service through digitalization

Abstract

UCBL is the first-generation bank that has embraced modern banking technologies and tried to fully automate its operations. UCBL has modified and improved numerous elements to attain the desired result. In today's economy, a country's financial system is critical. With its functions, UCBL has contributed to the country's economic and social welfare. The significant developments at UCBL are described in this report, covering management, strategies, promotion policies, marketing methods, and new goods and services such as Upay, Unet, RTGS, Agent banking, SME offerings, and so on. All of UCBL's efforts have a good and effective impact on the organization's performance and growth. It has established a solid position and has established itself as a potential opponent for any private commercial bank. The report is divided into three sections. In the first chapter, I briefly explained the internship's summary. Following that in the second chapter, I went through United Commercial Bank Ltd. in great depth. Finally, I looked at how effective Advancing UCBL Client Service Through Digitalization is. I have presented some ideas and understandings from my point of view in the last portions of this report. To fulfill the academic requirements for a BBA (Bachelor of Business Administration), BRAC Business School students must complete an internship to gain professional experience that will help us to connect theoretical knowledge with practical knowledge and help us build a bridge between the two by working professionally. The intern is often assigned to their primary topic. Nonetheless, despite being a Marketing major, I chose to intern at United Commercial Bank to utilize my academic skills in a challenging atmosphere. My internship at United Commercial Bank's Shamoli Branch in Dhaka began on November 18, 2021, and will finish on February 17, 2022. Ms. Rahma Akhtar, Assistant Professor BRAC Business School, was my academic supervisor throughout my internship,