Analyzing the behavior of Robi internet (Data) customers

Abstract

According to a repor t published by Bangladesh Telecommunication Regulatory Commission (BRTC), the number of active mobile phone subscriber reached 113 million at the end of December [3]. According to another report published in a newspaper on April 2013, the number of internet subscribers was 33 million, 95% of which were mobile phone internet users [4]. It has often been said that internet business will emerge as a leading business rather than the voice call and messaging service in the telecommunication industry. This boom can be attributed to the mobile apps (i.e. Viber, WhatsApp) that can be used for free phone calls and messaging using the internet. So, understanding the behavior of the mobile internet customers and customizing the service according to their needs is a challenging job considering the intense competition within the industry. Robi Axiata Limited has around 4.4 million internet subscribers all over Bangladesh [4]. Moreover, it will soon be launching 3G data packs with higher speeds (i.e. 1Mbps to 4Mbps). Therefore, at this point, it is necessary to decode and understand the behavior of Robi Data customers and their usage of Robi data service. The key aim of my research was to look into this matter. In this repor t, I have described the details of the job responsibilities I had during my internship period. This also includes the various tasks that I was assigned and their contribution to Robi Axiata Limited. I have conducted a descriptive research under the topic, „Be havior Analysis of Robi Data Customers‟ in the main body of the repor t. I have analyzed the results and brought to the light the different scopes for improvement in the process. I have divided them into two sections - from the point of view of the job and from my own research.