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Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorShuvo, Shihab Kabir
dc.contributor.authorMoon, Moneimul Islam
dc.contributor.departmentBRAC Business School
dc.date.accessioned2023-07-19T08:22:36Z
dc.date.available2023-07-19T08:22:36Z
dc.date.copyright2022
dc.date.issued2022-10
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 57-59).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.en_US
dc.description.abstractWithin the last decade, Mobile Financial Service (MFS) has experienced phenomenal growth in our country Nevertheless, this gigantic growth of the MFS industry in our country. Among so many strategies adopted by the marketers and managers bKash choosing its distribution and retailing channel to strengthen and maintaining it effortlessly all over Bangladesh has made bKash more popular, available and acceptable to the consumers which resulted in bKash neing the widely used mobile financial service in Bangladesh. This report would enable the readers to learn more about bKash Distribution and retailing method, apart from that this report solely focuses on finding out and establishing the factors that influence the consumers most to adopt mobile financial service bKash.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMoneimul Islam Moon
dc.format.extent66 pages
dc.identifier.otherID: 18204095
dc.identifier.urihttp://hdl.handle.net/10361/18926
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectConsumer behavioren_US
dc.subjectMobile Financial Serviceen_US
dc.subjectbKashen_US
dc.subject.lcshBanks and banking, Mobile
dc.subject.lcshFinancial services industry
dc.titleAnalyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKashen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)