Services marketing and company strategy of SMEC International Pty Ltd

Abstract

Bangladesh is growing fast in infrastructure development in recent years. Consultancy services in the large infrastructure projects in this country is getting more and more popular as too many projects in different sectors are coming in the next few years. SMEC International Pty. Ltd’s journey is not new in this country. SMEC has been involved in so many projects that it’s service in this sector plays a significant role. Currently 38 projects across the country are under supervision of SMEC/ JV of SMEC. As the consultancy industry is a purely competitive market and every single entity is actively performing, there are some specific strategies that SMEC adopts to create the difference that makes it unique from others. In this paper we are going to discuss about the service that SMEC provides, the impact of these services to this country and the strategies that SMEC has been implementing to gain the driving position in the market.