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Improving bill payment experience through bKash

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Publisher

BRAC University

Citation

Abstract

The online base money transfer system has been playing great role in transferring monetary value as well as other financial needs. Specially from the beginning of the pandemic till now, the popularity and the usage of this medium of money transaction has played great role in the economy as well as in the individual’s life. bKash is the pioneering MFS in Bangladesh which is also the most popular version for money transaction. According to the employee perspective of bKash, it is modifying its security and customer service level based on the needs and recommendation of the people. In terms of the people, now-a-day, the bKash is more user friendly and less costly to use rather than previous time. Therefore, bKash is in a good position in the existing marketplace whereas it might work for future betterment to stay competitive in the market.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 16).
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.

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Type

Internship Report