Factors affecting tobacco consumption in Bangladesh

Abstract

This report is a research paper on “Factors Affecting Tobacco Consumption”. The overall paper deals with the various factors that affect consumption of tobacco products.A sample of 100 respondents have been surveyed to understand consumer behavior. These respondents were get provided a survey filled with questions related to the three factors that have been narrowed down in this research paper. The three factors are availability of tobacco products in Bangladesh, social construct of Bangladesh and the psychology of the people of Bangladesh. The paper works with how these factors affect the consumption of tobacco. To understand whether there is any positive, negative or no relation with the factors. A regression analysis using SPSS has been done with the data that has been attained from the survey. The results have been explained further in this paper. Lastly, the paper ends with recommendations of how the paper could be improved and the research could be made more effective. This research paper has been made as the internship report for BBA students graduating in Spring 2019 from BRAC University. This paper is being submitted to Dr. Mamun Habib, Associate Professor of BRAC Business School, BRAC University. The finding of this paper could be used substantially by any tobacco producing company, as well as people who want to be more aware of consumption of tobacco.