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Permanent URI for this collectionhttps://hdl.handle.net/10361/9449

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Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia
(© 2014 Inderscience Enterprises Ltd., 2014) Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Abdul Abdul; Chamhuri, Norshamliza; BRAC Business School
This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand consumers' environmental concerns and to take action accordingly. Another operational vehicle for green marketing is the use of eco-labels. Although some studies 'criticised' these two vital issues, no study has so far been found to be comprehensive theoretically and methodologically and sound in content. Yet the government of Malaysia and other organisations are undertaking various initiatives in order to 'green' the economy. The number of eco-labels is also increasing. Apparently uncovering consumers' environmental concerns and their understanding and perception of eco-labels are called for. The proposed framework incorporates six constructs for measuring consumers' environmental responsibility and ten constructs for assessing consumers' understanding of eco-labels. This study is exploratory in nature in that it relies solely on surveying available published literature.
Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
(© 2014 MDPI AG, 2014) Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Abdul Abdul; Sarah, Farah Hasan; Chamhuri, Norshamliza; BRAC Business School
The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and sometimes merely as a marketing tool. Questions arise about how well these eco-labels are attended and understood by consumers. However, though mentionable studies are found on various aspects of eco-labels, gaps exist in exploring an inclusive set of parameters for investigating consumer perceptions of eco-labels. This paper aims at preparing a synthesis of all the possible factors to be incorporated for measuring consumer perceptions of eco-labeling of products. For making such synthesis, all major works in the field have been thoroughly reviewed. The paper comes up with a total of 10 parameters that include consumer awareness, consumer knowledge, consumer involvement, consumer trust, design and visibility, credibility of the source, type and level of information, clarity of meaning, persuasiveness, and private benefits. This tentative, yet inclusive, set of parameters is thought to be useful for designing large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer understanding and perceptions of eco-label. A framework is proposed for further empirical research.
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
(© 2016 Informa UK Limited, trading as Taylor & Francis Group., 2017-11) Taufique, Khan Md Raziuddin; Vocino, Andrea; Polonsky, Michael Jay; BRAC Business School
Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically responsible purchases, they need relevant product environmental information. Therefore, marketers and firms are increasingly integrating more detailed environmental information in their offerings, including eco-labels with externally validated information. This study integrates consumers’ knowledge and trust in eco-labels with their environmental knowledge to determine how these affect pro-environmental consumer behaviour (PECB). The findings suggest environmental and eco-label knowledge is positively associated with attitudes towards the environment, and that positive environmental attitudes and trust in eco-labels affect PECB. This implies that firms, policy-makers and accreditation organisations (i.e. labelling) can educate consumers about eco-labels and the environment to increase PECB. Such strategies will also build consumer knowledge and trust in eco-labels, necessary for facilitating PECB.

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