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Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage

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dc.contributor.advisor Akter, Kohinur
dc.contributor.advisor Chowdhury, Sumon Paul Huque, Shariful hasanul 2011-03-16T04:40:22Z 2011-03-16T04:40:22Z 2010 2010-05-10
dc.identifier.other ID 02104051
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
dc.description Cataloged from PDF version of Internship report.
dc.description.abstract This project purport to decipher the satisfaction level as well as the preferences of consumer perception to the various flavors of O'Potato chips in the age group of 10-18 school and college going students in Dhaka metropolitan area, Sylhet and Chittagong. Our aim is to analyze the marketability and future growth prospects of O'Potato chips. It is clear from the survey results that the most preferred brand is lay's and its acceptability is 42% and followed by Meridian (24%), Bombay (20%), O'potato (6%). In this survey, our main objective was to conduct the product taste, saltiness level, mouth feel and overall aspect of the chips. In terms of the above parameters overall situation of spicy cocktailis is average and Tomato Tango is good. But comparing to lays the level of improvement is very insignificant. On the other hand, the ingredient's composition of creamy & veg. Masala is below average. Massive improvement is required for the creamy category. en_US
dc.description.statementofresponsibility Shariful Hasanul Huque
dc.format.extent 65 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Consumer perception & brand positioning of O'potato chips in particular reference to Akij food & beverage en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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