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A comparative analysis of Babylon garments limited with its competitors

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dc.contributor.advisor Rahman, Sharmin Shabnam
dc.contributor.advisor Chowdhury, Anup
dc.contributor.author Hussain, Maisia
dc.date.accessioned 2011-03-13T08:58:31Z
dc.date.available 2011-03-13T08:58:31Z
dc.date.copyright 2010
dc.date.issued 2010-05-11
dc.identifier.other ID 05204018
dc.identifier.uri http://hdl.handle.net/10361/807
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 43).
dc.description.abstract Babylon garments started its journey in 1986 by its five boards of directors. It is one of the major garments manufacturing organization in Bangladesh. This organization increasingly reducing its rejection and rework rate in-process and final garments in order to ensure product quality and delivery time as per buyer requirement and increase profitability. Babylon will ensure sufficient training and suitable work to increase productivity and skills of the employee. Now Babylon Garments has a 90000 square feet area. Its production capacity is around 240000, number of machines 1500 and number of employees at least 4000. In my report I tried to cover a short profile of Babylon group and major customers of Babylon garments. It also includes responsibilities of a merchandiser, my activity and the problems I faced and some recommendation. In addition, I included a short profile of 3 major competitors. Apart from this I also covered marketing mix (4p’s) of Babylon Garments. In the competitive analysis part I tried to compare Babylon Garments with its competitors. en_US
dc.description.statementofresponsibility Maisia Hussain
dc.format.extent 43 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title A comparative analysis of Babylon garments limited with its competitors en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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