Abstract:
The Citi group’s financial organization (Citibank, N.A.) is one of the largest banking groups in the world which have vast network all around the world. Citibank, N.A also made a significant impact in our banking sector. Because it posses a lot of diversified, modern, technology oriented and most customer friendly product. It can be said that Citibank, N.A is the pioneer in modern technology based banking service in Bangladesh. It was established in Chittagong in the year 2000. Being one of the most renowned in the banking industry, Citibank, N.A believes in creating a good image in the minds of its customer by providing high quality services, through its global network. There are 280000 employees managing 200 million customer accounts across six continents covering 104 countries. Citibank, N.A providing a lot of facilities and fast service in trade sector around the world through its large network and 136 year’s experience. Through its global expertise and local knowledge Citibank, N.A gaining market shares in Bangladesh faster. Though Citibank, N.A facing significant competition from its multinational peers. It is necessary for Citibank, N.A to find out the room to explore themes eliminating all its drawbacks and weak points. Because Citibank, N.A raising their target in every year to gain the highest market share in trade sector of Bangladesh beating their multinational peer. In my report I will try find process of foreign remittance and its collection method. Focus on different kinds of services that citiservice is doing frequently. More concentrated on Samba queries which related to foreign remittance where citiservice update the status of draft. In this report I try to measure best alternative to provide best services to the customer.