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How strong brand building is leveraged through efficient operation in the market

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dc.contributor.advisor Shahbazi, Syeda Shaharbanu Sultana, Sumnum 2011-01-23T04:12:54Z 2011-01-23T04:12:54Z 2010 2010-12-08
dc.identifier.other ID 06304059
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 77).
dc.description.abstract Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out all the organizational functions. I was appointed in Customer Development Department Headed by Customer Development Director (CDD) as an intern. Starting from the depot to reaching the products to the market, Unilever CD plays very important role. My internship report on “how strong brand building is leveraged efficient operation in the market”. This report is designed in four major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure. Next two chapters are on my intern experience and the project part. In chapter three I have briefly describe my key responsibilities and involvements as an intern of CD Department. And in project part I have research that how strong brand building is leveraged sufficient operation in the market through the survey to retailers and shoppers. At the end I have find out some interpretation of the findings and gave recommendation. en_US
dc.description.statementofresponsibility Sumnum Sultana
dc.format.extent 86 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title How strong brand building is leveraged through efficient operation in the market en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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