BRAC University Institutional Repository

Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model

DSpace/Manakin Repository

Show simple item record

dc.contributor.author Chowdhury, Tamzid Ahmed
dc.contributor.author Rahman, Masud Ibn
dc.contributor.author Afza, Syeda Rownak
dc.date.accessioned 2010-10-10T04:18:36Z
dc.date.available 2010-10-10T04:18:36Z
dc.date.issued 2007
dc.identifier.uri http://hdl.handle.net/10361/397
dc.description.abstract This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; on the other hand other may contradict by saying that their low purchasing power doesn't permit them to avail insurance policy. This paper will highlight those issues relating to non popularity of insurance companies in Bangladesh. To find marketing side problems, Gap-model of service marketing will be fitted to the insurance industry of Bangladesh. en_US
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.relation.ispartofseries BRAC University Journal, BRAC University;Vol.4, No.2,pp. 55-66
dc.title Perceptions of the customers towards insurance companies in Bangladesh- a study based on the survqual model en_US
dc.type Other en_US


Files in this item

Files Size Format View
Perceptions of ... urance companies in BD.pdf 191.4Kb PDF View/Open or Preview

This item appears in the following Collection(s)

Show simple item record

Policy Guidelines

Search DSpace


Browse

My Account