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An overall snapshot of electronics market

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dc.contributor.advisor Choudhury, Farzana
dc.contributor.advisor Khan, Ashique Karim, A.R.M. Ridwanul 2010-09-05T05:58:18Z 2010-09-05T05:58:18Z 2006 2006-09-07
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2006.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 66).
dc.description.abstract Electronic goods/appliances market in Bangladesh has an outstanding potentiality to grow. In domestic or households sector the electronic appliances has become a need rather than a want. With the acceleration of economic activities, the investment from local and abroad has enhanced greatly. As a result the number of business entities has increased to a great extent. Here TEL (Transcom Electronics Limited) comes to play with its products for business purpose. TEL's Institution Business Department is dedicated to those business house's needs for electronic appliances. TEL is operating in many different industries and serving different clients. These clients of corporate arena deserve some different treatment than that of the households. They are bulk buyers and demand for an extra something that will create a Win-Win deal for the both of the parties. Now, business houses buy electronics products for two basic reasons. One is for trade promotion. That counts consumer promotion campaign and dealer promotion both. The other one is for office, factory or other infrastructure facility use. When they buy it for trade promotion specially consumer promotion their motive is different than that of the office purpose purchase. Some cases they are extremely brand loyal, and to some cases they look for the cheapest product in the market. Thus it is a large growing market of more than five thousand crores taka. The evidence of economic performance shows that it could grow up to thousand crore by the next decade. en_US
dc.description.statementofresponsibility A.R.M Ridwanul Karim
dc.format.extent 78 pages
dc.language.iso en en_US
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title An overall snapshot of electronics market en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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