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An overview of the Westin Dhaka (from sales & marketing perspective)

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Show simple item record Mokaddesa, Taaka 2012-09-19T06:03:53Z 2012-09-19T06:03:53Z 2012-07-05
dc.identifier.other ID 08104117
dc.description An Internship Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration, BRAC University. en_US
dc.description.abstract The Westin Hotel is a story of a little hotel chain that grew from 17 properties in the Northwest to become a world leader. The parent company of Westin is Starwood hotels & Resorts. In 1930, hotel owners Severt W. Thurston and Frank Dupar, both of Yakima, Washington USA, formed a partnership in order to manage their hotels more efficiently. Today Westin have over 120 hotels in 25 countries, including some of the world’s most prestigious properties. Westin maintained its commitment to quality, people, consistency and innovation. The Westin Dhaka Hotel’s Mission began under the strong supervision of Starwood Hotels and Resorts worldwide, which had its soft opening on 31st July 2007 with 100 rooms in operation. The owner of The Westin Dhaka is Unique Hotel & resorts Limited. The hotel is officially opened on the 12th September of same year. Today the hotel has established itself as one of the leading hotel in terms of revenue. In the field of the hospitality industry of Bangladesh the Westin is one of the world class properties which provide international standard service to its guests and customer. Throughout the globe Westin properties are the symbol of luxury which got its unique standard and modern technologies. The hotel is located in the central business hub of the country which got the leading corporate head offices around, which get most of foreign visitors. The Westin Dhaka is steps away from renowned shopping malls, foreign mission, restaurant, art private clubs and multinationals. The Westin Dhaka can provide innovative programs and instinctive services which transform every aspect of a guest’s stay into a revitalizing experience. Indulge in a deliciously wholesome menu including exclusive SuperFoods dishes. Energize in the fitness studio with the industry-leading Westin WORKOUT. Revive in the Heavenly Bath where luxurious touches create a spa-like experience. And of course, experience truly restorative sleep in the world-renowned Heavenly Bed an oasis of lush sheets, down, and patented pillow-top mattress. Whether an epic city center location or refreshing resort destination, Westin ensures guests leave feeling better than when they arrived. en_US
dc.publisher BRAC Business School, BRAC University en_US
dc.title An overview of the Westin Dhaka (from sales & marketing perspective) en_US
dc.type Thesis en_US

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