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Entry strategies of multinational companies into the capital market of Bangladesh

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dc.contributor.advisor Chowdhury, Anup Ahmed, Sayma 2012-04-08T04:38:56Z 2012-04-08T04:38:56Z 2010 2010-09-30
dc.identifier.other ID 06304008
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2010.
dc.description Cataloged from PDF version of Internship report.
dc.description Includes bibliographical references (page 51).
dc.description.abstract The main purpose of the report is to know the strategies that can be used by the Multinational Companies in order to enter into the capital market of Bangladesh. With a target of achieving the objective, I have worked for revealing the strategies that are used by the MNCs to enter into the capital market. Therefore I have discussed some strategies like 1: Share Pricing Strategies, 2: Strategy for Shareholding Pattern, 3: Few Legal Strategies and finally 4: Few Marketing Strategies. I have observed the strategies of two well know MNCs in Bangladesh and found that in the case of pricing strategies different companies have different approaches that are influenced by several factors. A similarity was found at the share holding pattern of the observed MNCs. However there were variations in marketing approaches based on the prospecting company’s goal and mostly for the Legal Procedures the basic objective is to obey and made necessary amendments according to the pre defined rules and regulation. en_US
dc.description.statementofresponsibility Sayma Ahmed
dc.format.extent 57 pages
dc.language.iso en
dc.publisher BRAC University en_US
dc.rights BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Business administration
dc.title Entry strategies of multinational companies into the capital market of Bangladesh en_US
dc.type Internship report
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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